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ORDINARY TO EXTRAORDINARY
Project type
Visual Identity, Layout Design, Website Design
Date
SUMMER 2023
CHALLENGE
Identify a handmade or non-professional sign within the local community. Using the original content as a foundation, develop a comprehensive visual identity
that expands the single flyer into a cohesive visual system including a narrative,
a series, and a digital deliverable.
APPROACH
I selected a flyer for a local preschool program, allowing the content to guide a playful, modular visual system. By utilizing bright colors and geometric, building-
block shapes, I created a framework that is both accessible and engaging for parents and children. To maintain a sense of discovery, I designed the central booklet to emulate a children’s book, featuring oversized typography and vibrant imagery. The identity further extends into a responsive website and a series of promotional banners.
