Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
GREEN VALLEY
Project type
Packaging
Date
SPR 2026
Location
Sonoma County, CA
CHALLENGE
Using the existing brand identity for Green Valley Lactose Free, create packaging for a new garden vegetable cream cheese as well as 3-pack options that are meant to be sold in a membership-based warehouse club (Costco). This is an expansion on their most popular line of products, so the package must remain consistent with the other original and organic cream cheeses in the line.
APPROACH
Green Valley is currently a leading brand in the Lactose Free food space, so my intention with this design was to highlight our current branding while pushing the Lactose Free messaging to entice new customers that are not yet familiar with the products. Leaning into taste appeal, I used real images of fresh vegetables and a bagel showing the cream cheese spread.
