MEYENBERG

CHALLENGE
Using Meyenberg’s existing visual identity, create a distinctive yet cohesive packaging for a new Whey Protein Powder product. As an expansion of the existing powdered product line and Meyenberg’s first entry into the whey protein category, the packaging needed to work effectively for both online and in-store purchasing.

APPROACH
Meyenberg has a highly recognizable visual identity, so by shifting the pouch material to a matte-coated silver, I was able to give the Whey Protein packaging a distinction while maintaining a strong connection to the Meyenberg brand. In a lineup with the other products it stands out as distinctive and is more reflective of the “protein powder” space, but it still fits in among Meyenberg's other powdered milk products.